Leica Microsystems Launches Branding Campaign

01 Jun 2008 - Wetzlar, Germany

‘Living up to Life’ – New Forward-Looking Claim

“With the user, for the user”. This legendary saying of Ernst Leitz I, who introduced industrial production in his optics company in Wetzlar over a hundred years ago, thereby preparing it for the world market, is still a motto of the successor company Leica Microsystems today. On the basis of this claim, which today more than ever is the key to the market success of Leica Microsystems’ innovations, the company is launching a new branding campaign.


The Pursuit of Discovering the Unknown

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Blue Finger

One Brand - Three Independent Companies

Leica Microsystems
Leica Camera
Leica Geosystems